At Famous Footwear and Famous Footwear Outlet, we want to demonstrate our commitment to your privacy. This privacy policy is effective as of January 1, 2018, and discloses the privacy practices of Famous Footwear and Famous Footwear Outlet. This privacy policy will notify you of:

  1. What personal information or third-party personal information is collected from you through the website.
  2. Who is collecting the information.
  3. How the information is used.
  4. With whom the information may be shared.
  5. What choices are available to you regarding collection, use, and distribution of the information.
  6. The kind of security procedures that are in place to protect the loss, theft, misuse or unauthorized access, disclosure, copying, use, or alteration of information under our control.
  7. How you can correct any inaccuracies in the information.

If you feel that we are not abiding by our posted privacy policy, you should contact Famous Footwear Consumer Care. Refer to the last section of this policy for contact information.

Information Collection and Use

Famous Footwear is an operating division of BG Retail, LLC., in the United States, and Caleres Canada, Inc. in Canada, which are in turn wholly-owned subsidiaries of Caleres, Inc. The website is operated by the Famous Footwear Division of Caleres Canada, Inc. BG Retail, LLC, and Caleres Canada, Inc. are the sole owners of all information collected on this site. This information is collected from users at several different points on the website.

Personal information collected at or through Famous Footwear retail locations in the U.S. is controlled by BG Retail, LLC. Personal information collected at or through Famous Footwear retail locations in Canada is controlled by Caleres Canada, Inc. It is our policy that this information will not be shared with, sold or rented to others in ways different from what is disclosed in this policy.

Rewards Membership

In order to become a Rewards Member, you must first register, either by completing the registration form online or by registering in-store. During registration you are required to give personal contact information, such as name and email address. When you use your Rewards Member number at the time of checkout, we will also collect information about your purchases. This information is used to reward loyal customers for their purchases and to determine what products and offers may be of particular interest to you. By becoming a Rewards Member, you are able to earn points for purchases made online, and in-store, as well as take advantage of special offers we make available. Rewards Members may receive offers and information about new promotions, fashion trends, etc. via email message if you consent to receive these types of messages. It is also more convenient for a Rewards Member to make purchases online. In order to earn points for online purchases, you must enter your Rewards Member number at time of checkout. Online orders placed at can only be shipped to a physical Canadian address, excluding P.O. and CPO Boxes.

Online Orders

We request information from you on our order form. You must provide contact information (such as name and shipping address) and financial information (such as credit card number and expiration date). This information is used for billing purposes and to fulfill your order. If we have trouble processing an order, this contact information is used to get in touch with you. Online orders placed at can only be shipped to a physical Canada address, excluding P.O. and CPO Boxes.


We may require government-issued identification or collect personal information, such as your name, address and telephone number, when you return or exchange merchandise in-store. We use this information for the purposes of processing the transaction, maintaining records, and detecting and preventing fraud. We may also collect personal information, such as name, telephone number, or email address, if you contact a store or our consumer care team with a question, concern or complaint, so that we may respond appropriately. In addition, you may be asked for your email address if you express interest or agree to receive electronic sales receipts and emails about new promotions, fashion trends, etc. Providing your email address at our retail locations is strictly optional.

Special Offers

Rewards Members will occasionally receive information on products, services, and special promotions if you consent to receive these types of messages. You may unsubscribe from receiving these messages at any time. Please see "Choice and Unsubscribe" below.

Surveys and Contests

Occasionally, we may request information from customers via surveys or contests. Participation in these surveys or contests is completely voluntary. Therefore, you have a choice whether or not to disclose this information. Information requested may include contact information (such as name and email address), and demographic information (such as zip/postal code, age level). Contest information will be used to administer the contest, including notifying the winners and awarding prizes. Survey information will be used for purposes of evaluating, monitoring, or improving our business or this site.


A cookie is a piece of data stored on the hard drive of your computer, containing information about you. Usage of a cookie is in no way linked to any personally identifiable information while on our site. Cookies can make the browsing experience easier. For instance, by accepting a cookie from our site, you will not have to type in your password more than once, thereby saving time while on our site. Most browsers can be set to reject cookies or to ask you if you want to accept/reject an incoming cookie. If you reject the cookie, you may still use our site, although you will be limited in some areas of our site. Cookies can also enable us to track and target the interests of our customers to enhance the experience on our site.

Website and Log Files

We may collect information automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons, or and other tracking technologies. We use IP addresses to analyze trends, administer the site, track users' movements, and gather broad demographic information for aggregate use. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services.

Do Not Track Policy

Some web browsers have a “do not track” feature that lets you tell websites you visit that you do not want to have your online activities tracked. These features are not yet uniform across browsers, so this site is not currently set up to respond to those signals.


We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services.

We may partner with other parties (including affiliated companies) from time to time to provide specific services on our behalf, such as marketing, analytics, data hosting and processing, and similar services. The personal information we collect may be shared with these other parties so that they may provide these services to us. Note that some of these other parties and affiliates may be located outside of the country in which you reside, including in the United States, and your personal information may be collected, used, disclosed, stored and processed in such jurisdictions for the purposes described in this privacy policy.

We may combine the personal information we collect, such as your order information and contact information, with other personally identifiable information (such as demographic information and past purchase information) available from our records and other sources. This information will be used to make our future marketing efforts more efficient. It may also be disclosed to and used by our marketing partners or other carefully screened companies whose products may be of interest to you.

If you prefer we do not share this information with our marketing partners or other carefully screened companies, please see the Choice and Opt-out section below. If you agree and consent to receive email from our marketing partners, we will share with them your email address and the information described above, so they can send you offers for products and services that may be of interest to you. We will only share this information if you have opted in and provided consent by selecting Submit or Sign Up when prompted to enter your email address to “Sign up for trend updates & special offers.” Additionally, our agreements with our partners require that each email our partners send you will include a description of the simple opt-out process to enable you to stop receiving future emails.


From time to time, may contain links to other websites. Please be aware that we cannot be responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. The privacy policy you are currently reading applies solely to information collected by


We take steps to protect our customers’ information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification, both online and off-line.

When our online registration form or order form asks you to enter sensitive information (such as credit card number), that information is encrypted and is protected with Secure Sockets Layer (SSL) encryption technology. While on a secure page, such as our order form, web browsers (such as Microsoft Internet Explorer, Google Chrome, or Apple Safari) change to “locked” status as opposed to un-locked, or open, status used for general internet searches or browsing.

While we use SSL encryption to protect sensitive information online, we also strive to protect user information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only Associates who need the information to perform a specific job (for example, our billing clerk or a Consumer Care representative) are granted access to personally identifiable information. Furthermore, all Associates are kept up-to-date on our security and privacy practices. Our Associates are regularly notified and reminded about the importance we place on privacy, and what they can do to ensure our customers' information is protected. Finally, the servers on which we store personally identifiable information are kept in a secure environment.

Personal information collected in accordance with this policy is transferred to, and stored and processed by, Famous Footwear’s U.S. affiliate. As a result, your personal information will be transferred to and processed in the United States and may be accessible to U.S. law enforcement and national security authorities in certain circumstances.

If you have questions about our information security practices, contact Famous Footwear Consumer Care.

Site and Service Updates

It is sometimes necessary to email our users regarding site and/or service updates. For issues directly relating to your account, or to provide services you’ve requested, we may communicate with you by either email or phone.

Correcting or Updating Personal Information

If your personal information changes (such as your email, or postal code), or if you no longer desire our service, we will endeavor to provide a way for you to correct, update or remove your personal information provided to us. This can be done at the Rewards Customer Account information page or by contacting Famous Footwear Consumer Care.

Choice and Unsubsribe

Our online visitors are given the opportunity to consent to having their information used for purposes not directly related to our site at the point where we ask for the information. For example, our Rewards Customer Account information form allows you to decide whether you want to receive any marketing material from us or those of our marketing partners.

If you previously agreed to receive our promotional materials and no longer wish to receive them, you may unsubscribe from receiving these communications by either visiting our Rewards Customer Account information page or by contacting Famous Footwear Consumer Care.

Notification of Changes

If we decide to change our privacy policy, we will post those changes on our homepage so our users always have access to details about the information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by email. You will have a choice as to whether or not we may use your information in this different manner. Otherwise, we will use information in accordance with the privacy policy under which the information was collected.

Contact Information

If you wish to request access to, or correction of, your personal information in the custody or control of BG Retail, LLC. or Caleres Canada, Inc., if you have any questions or would like to make a complaint, or if you would like to opt-out of receiving promotional materials from BG Retail, LLC. or Caleres Canada, Inc., please use the information below to contact us. Requests for access and correction must be in writing and are subject to applicable legal restrictions.

  • For customers in Canada:
  • Canada by phone:
  • 1-800-969-7500
  • Canada by mail:
  • Caleres Canada, Inc.
  • Famous Footwear Consumer Care
  • 8300 Maryland Avenue
  • St. Louis, MO 63105
  • For customers in the United States:
  • U.S. by email:
  • Contact us by clicking here.
  • U.S. by phone:
  • 888-869-1053
  • U.S. by mail:
  • Caleres, Inc.
  • Famous Footwear Consumer Care
  • 8300 Maryland Avenue St. Louis, MO 63105