ASICS was founded in Kobe, Japan by Mr. Kihachiro Onitsuka who believed that the best way to create a healthy and happy lifestyle is promote total fitness, exercise and athletic performance.
Since its inception, ASICS athletic shoes have been created with a passion to bring harmony to the body and soul. In order to continue making athletic footwear based on that philosophy, ASICS opened a research facility over 20 years ago to study and analyze the movements of the human body. Tested on their 350m all-weather running track, ASICS running shoes are made to help you reach your highest potential and enjoy doing it.
If you are wondering why you should invest in a pair of ASICS running sneakers, know that ASICS has made it their mission to become the favorite brand for runners, basketball players and other sports enthusiasts. They have strived to make technological advances and push the limits on what they can learn from the body. They have developed revolutionary features and designs such as the ASICS GEL cushioning system which can be found in the ASICS GEL-NIMBUS and the ASICS GEL-NOOSA to enhance the running experience.